David Gruttadaurio

7 Print Newsletter Design Tips to Get Your Client Newsletter Opened & Read Every Time

You spend a considerable amount of time and money producing your monthly client print newsletter. Having it tossed in the trash along with the 'B' pile (junk) mail is the last thing you want. Yet this happens every day to small business owners just l... Read >

10 Ways to Stop Attracting New Clients & Kill Your Small Business in a Recession

One of the most reasonable approaches to surviving an economic downturn is to slash all unnecessary business expenses. In their panic to save money, wild-eyed and frothy-mouthed entrepreneurs begin looking suspiciously at their marketing plans. On th... Read >

Get More Referrals: How Newsletter Marketing Creates a Constant Stream of Referrals

What would happen if you increased referrals by 20%, 40% or even 100% or more? What would your business be like? Could you expand your company? Could you increase your rates? Could you retire earlier and perhaps enjoy more of the good life... Read >

10 Sure-Fire Ways to Kill Your Business in a Recession

One of the most reasonable approaches to surviving an economic downturn is to slash all unnecessary business expenses. In their panic to save money, wild-eyed and frothy-mouthed entrepreneurs begin looking suspiciously at their marketing plans. On the ... Read >

Print Newsletters vs. Email Newsletters - 6 Reasons Why You Should NOT Just Do an Ezine

With everyone bombarded by email overload, do you really think your ezine is being read? A Nielsen Norman Group Report revealed that the typical email newsletter gets 51 seconds of your reader's time. That was three years ago. Today, many say it... Read >

7 Newsletter Writing Secrets That Will Retain More Clients for Life

According to the Harvard Business Review, 91% of small businesses do absolutely nothing to retain their existing clients. That means only 9% of small business owners 'get' these facts: - The average American business loses 50% of its customer base eve... Read >

Marketing with Newsletters: Is Your Client Newsletter Boring Your Customers to Death?

Are you making this dreadful newsletter marketing mistake? The typical client newsletter is one of the most mind-numbing, agonizingly boring pieces of mail ever sent to consumers. The main reason is that most companies think what they do is incre... Read >